Insight, passion and intuition are at the heart of Veer.
On the sidelines of a sporting field, a father and stroller expert — Andrew Bowman — witnessed as parents struggled to push tired infants and toddlers up and down hilly terrain.
Andrew had always longed to hang a shingle out himself. Knowing there was a better way, he imagined this was his chance. Trusting his instincts, he gathered a veteran crew of craftsman, designers, engineers and storytellers who arrived hungry for adventure. From preparation to execution the team was diverse, but they all shared a common eagerness to join Andrew on his new quest.
As the team began to work, a certain dynamic became clear. This was not just about mobility. It was about family fun. Scrapping convention, the team crafted a rogue, safety-approved, all-terrain vehicle with the prowess to embark active families into a world of outdoor adventure and unlimited fun. Veer had been born.
Today you can find families pushing the limits of the back country, navigating the paths less traveled and traversing city jungles with ease and style in their Cruisers. Now family tested and expedition approved in the U.S., Andrew and his crew is now taking the Veer movement worldwide and working on new products like Basecamp (and beyond!) that inspire great family fun.